There is something that’s generating more buzz than Brezza in the auto world these days. It’s nothing other than Maruti Suzuki’s yet to be launched product – Ignis. It’s new, it’s refreshing and it’s full of energy.
Maruti has been trying to get out of its stereo typed – no nonse car manufacturer which produces cars which are real good,easy on pocket and dont loose much when you want to sell them off. essentially ticking off all the boxes minus the looks part. how else can they justify making cars like Wagon R and Alto which have not changed for 15 years and are still best sellers. Brezza and now Ignis have the right DNA and have good looks also to boot
Ignis will be in the new small cross-over/ elevated hatchback design platform. Its tough to believe that Maruti has been able to hold on to its being more than 10 years old and still going strong. With Ignis they will have a new segment of customers who did not want a Maruti because of its plain or at times boring looks.
With the current excise tax benefits of cars being less than 4 meters, and being a Maruti with strong local manufacturing content, the position of the car in the volume segment – Ignis will be priced very aggressively same as Brezza has been. Expected to be priced somewhat in the 4-5 lacs Ex showroom – in between the Wagon R and Swift range. Ignis will be a tough nut to crack for competition (Hyundai i10/Honda Brio). As Maruti has a cramped product line in the small car segment some of the customers might be temted to upgrade from Wagon R or come down from Swift. The idea of having much options is proving to be good for Maruti – almost 7 cars to choose in the 2.5-7 lacs range. Most likely the Ignish will come powered with the 1.2 boosterjet engine that’s being developed in house @ Maruti – which should help in keeping those who like power and those who like fuel efficiency figures happy. Looks like Maruti has a winner with this car too.