The car that’s generating more buzz than Brezza is the yet to be launched car – Maruti Suzuki Ignis.
As the name so is the car – its new, its refreshing and its full of energy.
The Ignis will be in the new small cross-over/ elevated hatchback design platform. Its tough to believe that Maruti has been able to hold on to its numero uno position in the small volume segment market with 2 of its best sellers namely alto 800 and Wagon R being more than 10 years old and still going strong.
With Ignis they will have a new segment of customers who did not want a Maruti because of its plain or at times boring looks.
With the current excise tax benefits of cars being less than 4 meters, and being a Maruti with strong local manufacturing content, the position of the car in the volume segment – Ignis will be priced very aggressively same as Brezza has been.
Expected to be priced somewhat in the 4-5 lacs Ex showroom – in between the Wagon R and Swift range. Ignis will be a tough nut to crack for competition (Hyundai i10/Honda Brio). As Maruti has a cramped product line in the small car segment some of the customers might be tempted to upgrade from Wagon R or come down from Swift.
The idea of having much options is proving to be good for Maruti – almost 7 cars to choose in the 2.5-7 lacs range. Most likely the Ignish will come powered with the 1.2
engine that’s being developed in house @ Maruti – which should help in keeping those who like power and those who like fuel efficiency figures happy. Looks like Maruti has a winner with this car too.